Best Serif Fonts for Logo Design and Branding

Showing clients a beautiful logo is your chance to make an attractive first impression. Serif fonts are loved by many brands for their minimalism and clarity which makes them perfect for branding logos. These fonts are characterized by their short strokes or extensions in the letter outline. Much of this concerns the brand name, aesthetic, and font style you use. Fortunately, we have prepared a list of the best serif fonts for logo design below:

Bookman font

Bookman Old Style has its origins in a typeface called Old style Antique, designed by A. C. Phemister around 1858 for the Miller & Richard Foundry in Edinburgh, Scotland. Many American foundries produced versions of this type, eventually known as Bookmans. 

If you want to channel a bit of nostalgia, the Bookman font is a great serif font for vintage business branding. It includes different styles like cursive, block script, sans serif, and serif in one bundle. Use it to design logos for libraries, barber shops, and bars. Bookman has a pop-up effect for thick lines that can be a go-to for large banners and posters.

Dihot font

Dihot is a modern classic typeface inspired by the legendary 19th-century French type designer Firmin Didot. Use it to give your design an epic, historic, glamorous, or luxurious feel. It can be used for many design styles - from wedding invitations to fashion magazine covers or a museum or art gallery exhibit. Due to its contrasting nature and geometric properties, it is best used in large font sizes. If your brand needs a balance of style and class, Dihot brings the sophistication you're looking for.

Montage font 

Montage is an old-style font, inspired by Venetian calligraphy. Its main feature is the strong inclination of the modulation axis, which creates shapes with marked pressure. It gives him a strong personality. Upper case letters are narrow and arrogant, and the narrowness of the size gives the best performance. Another for luxury brands, Montage is a serif font with thin lines that add a feminine touch. It looks simple but makes a great impact, especially when used against a dark background color. This font is ideal for business involving weddings or fashion. Montage is an elegant, pure, and thin-lettered serif font. It will add a luxurious spark to any design project you want to create!

Bodoni Fragile font

Inspired by text you often see on packages around the world, Bodoni Fragile is a decorative serif font with a vintage feel. Use it for web, print, or video branding projects. Bold lines in the font help make your brand stand out while adding a hint of masculinity and elegance. Bodoni Fragile feels equally charming and elegant. Whether it's for the web, print, moving images, or something else, this serif font will look spectacular.

Modern Serif font

The Didon, or modern, serif typeface, which first appeared in the late 18th century, is characterized by extreme contrast between thick and thin lines. These typefaces have a vertical arc and thin serifs with a constant width, with minimal brackets (constant width).

As it says so in its name, the Modern Serif brings a whole new take on the traditional serif font. It features tight swashes in some of its characters, giving it a distinct look. This decorative serif font is ideal for company signs, business cards, and more. If used cautiously, it can also be used for luxury brands and wedding invites.

Elegant serif that blends traditional influences into a contemporary aesthetic. Its well-balanced Latin details contain distinctive contrasts. Use Modern Serif to achieve an exquisite, yet subtle look and maximum versatility.

Georgia Ballpark font

Georgia Ballpark is the perfect combination of modern serif with a signature script font. There are two fonts, a fine modern serif, and a freehand script. This font duo is multilingual and supports numbers and symbols, end swashes and many ligatures. This duo font includes serif and script styles, allowing you to mix and match fonts for your logo design. Combining two styles for a logo gives off a sophisticated yet creative vibe to your audience. Use this font to add personality to company letterheads, signatures, and more. The font is typical of Instagram brands for its aesthetically soothing appeal. Add this font to your favorite creative ideas and notice how it makes them come alive!

Magical Source font

Magical Source is an incredibly elegant serif font. Expertly designed to be a true favorite, this font has the potential to bring your every creative idea to the highest level!

If your brand caters to children, Magical Source is the font for you. Designed with playful swashes and glyphs, this typeface will take your creative ideas to another level. If your brand wants to exude magic, sorcery, and some enchantment, choose this font!

Soria font

Soria is a free modern serif typeface, inspired by the beauty of art nouveau. The Soria font is one of those cool fonts that you can use over and over again. This product is part of Creative Fabrica's free font collection. Inspired by the Didot font and Art Nouveau, this is a stylish serif font perfect for skincare or makeup brands. With its contrasting lines and art nouveau effect, Soria is ideal for designing logos, website banners, and social media posts. Soria will set apart Pinterest pins and Instagram stories for its verticality and subtlety.

Devroye font

Elegant, slim, and modern, Devroye is a gorgeous serif font that will look great in almost any creation you create.

Slim and sophisticated, Devroye is the perfect serif font that will look fantastic in any logo design project. It has the traditional characteristics of a serif font but is designed with slightly italicized letters for that added class. Use it for your standard typography, letterhead, or business cards. Devroy speaks of calm and simplicity that is perfect for any luxury and lifestyle brand with a spiritual appeal.

Lanche font

Lanch is a modern elegant serif font inspired by elegant serif typefaces. Font Features: Launch OTF (Open Type) Launch TTF (True Type) Launch WOFF (Web Font). Lanche may seem simple at first glance, but it is characterized by overlapping sharp lines used once in a text. This serif font adds a touch of creativity to its already elegant look. Use it to create branded business cards, posters, and packages. The font is perfect for clothing and men's fragrance brands, and each alphabet can stand as a logo.

Alchemist font

Alchemist is a new handwritten serif font that you can use for wedding designs, quotes, save-the-date cards, greeting cards, magazines, clothing, logo designs, and more. Commonly seen in contemporary apothecaries or skincare brands, Alchemist is a handwritten serif font that looks like it was created using a typewriter. So, if you want your business to speak to an audience that appreciates that aesthetic, choose this font for merchandise designs, posters and cards. The font is perfect whether you are a creative professional or hobbyist looking for a personal brand.

Bright font

Bright is a sans-serif typeface with a classic touch. This font has alternate characters, ligatures, and multi-language support. The bright font is perfect for classic logo designs, branding or product packaging, signage, and other creative projects. It's a modern and retro look - clean, bold and fun. Perfect for layout designs with a 60s or 70s look.

This font is PUA encoded and has over 50 unique options and ligatures that will give your project a unique vintage look.

Esther font

Influenced by calligraphy strokes, Esther is a truly elegant font that features soft lines at the end of some letters that can be connected when used in texts, creating a unified design logo. This typeface is ideal for stationery, letterhead, and style guide branding for feminine and artistic brands.

Calymati font

Calymati is a bold vintage-style serif font with beautiful curves. This font is basically a classic serif that is bold and has beautiful curves in the letters. Although it looks solid, this typeface still has a nice shape. It's perfect for vintage designs, like brand logo badges or wine labels, but can also work for more modern designs like magazine titles.

Calymati invites trends and quirky. Another one for those with an old soul, Calimati is a stylish font featuring swashes, bold lines, and thin strokes. This font is ideal for men as the primary audience, such as brand logo stickers, wine labels, or magazine titles.

Chinook font

The Chinook is designed as an homage to the iconic chunky look of Italian movie titles from the 70s and 80s. Despite its vintage flair, this robust serif font is perfectly adapted to any contemporary context with its balanced and soft text typesetting. This project is clearly influenced by the timeless classic "Cooper Black", but includes more modern letter shapes, rounded serifs, and a fluffy overall look.

The bold look makes this font ideal for high-impact designs, such as headlines, headings, branding, and logotypes.

Perfect for boutique brands, Chinook is playful yet exclusive. Chinook strikes a perfect harmony between vintage and contemporary. Designed with bold lettering, it is ideal to use for large scale projects such as store signs, wall art deco and billboards.

Mystic Gate font

Mystic Gate is a unique and attractive serif font. Oddly enough, this font looks really good in different contexts!

This font is perfect for designs with horror and Halloween themes.

Emphasize horror in your design using this font. Best used in Halloween or horror-inspired businesses, Mystic Gate is perfect for branding posters, emails, and invitations for escape rooms, haunted attractions, and anything scary.

Wonder Night font

We are at a loss for words to describe the je ne sais quoi of this magical Wonder Night font. Its bouncy, irregular style and its smooth serif strokes blend into a fun and elegant combination. It is a perfect choice for any format related to fantasy and even horror books, movies, or presentations.

Take yourself on a magic carpet journey with Wonder Night Fonts. Inspired by tarot cards, this display typeface with sharp serifs and decorative glyphs will look great on event planning logos, invitations and signs for Halloween and witch-themed parties. You can also use fonts for illustrated children's book covers.

Jolie font

Designed by Anton Scholtz, Jolly is a script font published by Scholtz Fonts. Jolie embodies romance. With its dramatic swashes, generously curved lines, and full, rich fashion capital letters, it evokes floral fragrances, roses, violin music, and romantic evenings.

For a truly minimal serif font for branding logos, choose the Jolly font. It is a block script with thin long lines that look elegant on a dark background. This typeface is perfect for image and video watermarks for production companies.

Humble Boy font

Humble Boy is a cute and easy-to-letter serif font that can be used for all chalkboard quotes or teaching material! Its authentic look will add a personal and realistic feel to your design. This font is perfect for children's themed designs, especially when combined with bright colors.

If you have a younger audience, Gentle Boy is the font for you. This beautiful and playful font with bright colors resembles a handwritten typeface inspired by chalkboard text. Use it to add a personal touch to kids' clothing brands, school supplies, and more.

Mantana font

Mantana is an old-style serif font. Its fun, round, high contrast, and bold shape with a retro touch is perfect for display, head text, logotypes, and many other creative ideas. Use this dynamic typeface to put your logos on signs, posters, and letterheads The font communicates free spirit and youth, which is perfect if your target audience is young.